Digital Marketing

Digital Marketing

 

Digital marketing is the use of the internet and other digital communication to promote brands and connect with potential customers. It includes: 
 
  • Email marketing: Sending emails to promote products or services 
     
  • Social media marketing: Using social media platforms to reach customers 
     
  • Search engine optimization (SEO): Improving a website’s position in search engine results pages (SERPs) 
     
  • Content marketing: Creating and distributing content to educate and share value with readers 
     
  • Affiliate marketing: Promoting other businesses’ products in exchange for a cut of sales 
     
Other types of digital marketing include: Marketing analytics, Mobile marketing, and Pay-per-click (PPC). 
 
Digital marketing uses many advertising strategies to reach a wide audience of potential consumers. 
 
Examples of digital marketing
  • Social media marketing
    Using platforms like Twitter, Instagram, Facebook, and YouTube to reach customers 
     
  • Content marketing
    Creating and distributing blog posts, ebooks, newsletters, guides, infographics, podcasts, and YouTube Shorts 
     
  • Affiliate marketing
    Promoting other businesses’ products in exchange for a percentage of the sales or web traffic made 
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